UlgaMedykom is a project leaded by Polish Association of Young Psychologists. Project was created to support mentally health care workers during the COVID-19 pandemic.
The identity system was to be very universal, with the ability to create many layouts with consistent branding. There two main visuals of the campaign: the use of only two colors and the sign. The minimal approach helped create strong communication, leaving space for clean typography.
Due to the need to stay at home, almost all the visuals were targeted on Internet: social media, email marketing, leads.
The campaign consists of three phases: recruiting psychologists who want to volunteer, reaching out to health workers, building gratitude in the society.