Service design thinking
Looking beyond isolated touchpoints and considering the broader experience ecosystem.
Service design and UX for social-impact and innovation projects.
The work with Kolab Foundation focused on projects operating in the area of social innovation and collaborative problem solving. These initiatives involved multiple stakeholders, unclear starting points, and problems bigger than any single product. My role was to get those groups to a shared problem definition before anyone designed anything.
Interfaces were rarely the bottleneck. The work was getting multiple stakeholders to agree on what problem they were solving, and only then designing anything.
Looking beyond isolated touchpoints and considering the broader experience ecosystem.
Helping stakeholders align around shared understanding and direction.
Identifying patterns, blockers, and opportunities across complex contexts.
Turning a vague brief into a problem definition people can act on.
The work often required moving between stakeholder conversations, systems thinking, journey analysis, and solution framing.
In social-impact projects the scarce resource is rarely design capacity. It's a shared definition of the problem. I ran workshops and used service design methods to get stakeholders to that definition first, because a deliverable built on a disagreement nobody voiced gets quietly abandoned later.
The outcome in this kind of work is rarely a screen. It's a group of stakeholders who agree on what the problem is, in writing, for the first time. The interfaces and services come easier after that.